Women in Data Podcast

Ep.46 Harietta Eleftherochorinou - Innovation in action: Driving impact in healthcare

This week, Karen is joined by Harietta Eleftherochorinou, Head of Innovation Strategy and Ventures, at IQVIA (NYSE: IQV). Through Harietta’s career journey, they talk about how AI and technology are transforming healthcare. They then explore the topic of innovation, mentioning the three archetypes of innovation, the different ways to innovate and the five ingredients to create transformational impact through innovation. 

Enjoy!

 

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Show notes:

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IQVIA innovation hub: https://www.iqvia.com/about-us/innovation-hub

Ep.45 - Sheila Byfield – Combining data with common sense for better decisions

This week, Karen is joined by Sheila Byfield, who has led a successful career specialising in research and data analysis within media and advertising. In this episode, Sheila shares what she has learnt over the years as well as her frustration over the direction that the advertising sector has taken - frustration which ultimately led her to write a book called ‘In with the old. In with the new’. She talks about how promises to change the interruption model were not kept, how time pressure impacts ads’ effectiveness, and how digital advertising could benefit from learnings from the past. Most importantly, she highlights the significance of human intervention and common sense in technological and data developments as well as their applications. 

Enjoy! 

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Show notes:  

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Sheila’s book: https://www.amazon.co.uk/old-new-Sheila-Byfield/dp/0244501955/ref=sr_1_1?dchild=1&keywords=sheila+byfield&qid=1634586146&sr=8-1 

Reading recommendations:

• The Attention Economy by Karen Nelson-Field 
• The long and the short of it: Balancing long and short-term marketing strategies by Les Binet and Peter Field. 
• Hello world by Hanah Fry 
• Invisible women by Caroline Criado-Perez 

Podcasts recommendations

• The digital human: https://www.bbc.co.uk/programmes/b01n7094/episodes/player 
• Marketing Week’s podcast: https://www.marketingweek.com/marketing-podcasts/ 

Ep.44 Annalisa Occhipinti – Data Science and Cancer Research

This week, Karen is joined by Annalisa Occhipinti, Lecturer in Data Analytics at Teesside University. Working at the interesting intersection of Computer Science and Biology, she develops critical machine learning and deep learning methodologies for cancer research. In this episode, Annalisa gives insight into how data science is supporting cancer research.  These life-saving models enable early detection as well as providing clinicians with the information they need to prescribe adequate treatment based on an individual's genomic profile. She talks about the data that she analyses, dealing with missing values and how the models are built. Working closely with businesses, she then goes on to discuss the differences between academic research and industry.  

Enjoy! 

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Show notes:  

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Annalisa’s research is funded by: https://earlier.org/ 

Annalisa’s reading recommendation: 

Google Scholar -  https://scholar.google.com/ 

Newsletters:

The batch - https://read.deeplearning.ai/the-batch/ 

Data Elixir - https://dataelixir.com/ 
Deep Learning Weekly - https://www.deeplearningweekly.com/ 

WiD Podcast Trailer

Ep.43 Alison Williams - The value in thinking differently

This week, Karen is joined by Alison Williams, Head of Data Management and Governance at Dunnhumby. From a university degree in History, to leading a team of 140 data professionals, Alison has faced many challenges in her career. In this episode, she shares how she came to realise that her unconventional way of approaching data-related problems is her strength. She also discusses the importance of understanding different personality profiles and ways of thinking to improve effectiveness and collaboration across teams. 

Enjoy!  

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Show notes:  

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Alison spoke about: Insights personality test 

She recommends to listen to: 

• Hub & Spoken: https://www.cynozure.com/hub-spoken/ 
• Customer Insight Leader: https://www.customerinsightleader.com/the-customer-insight-leader-podcast/ 
• HBR - Ideacast: https://hbr.org/2018/01/podcast-ideacast 
• HBR - Coaching Real Leaders: https://hbr.org/2020/12/podcast-coaching-real-leaders 

Ep.42 Sue Parker – Career crafting

This week, Karen is joined by Sue Parker, founder of Empowered Leaders in Tech. As a data leader and an ambassador for women working in technology, Sue is passionate about helping data and IT professionals to feel fulfilled by work that has purpose and impact. In this episode, she shares her best advice to help you shape your career. With her 3D framework, Sue will walk you from understanding your journey so far, to defining your success story. 

Enjoy!  

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Show notes:  

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Sue’s reading recommendations:  

Atomic habits by James Clear 

The 7 Habits of Highly Effective People by Stephen Covey 

Eat your from by Brian Tracy 

How to win friends and influence people by Dale Carnegie 

Ep41. Alina Timofeeva - Achieving your ambitions

This week, Karen is joined by Alina Timofeeva, Associate Partner at Oliver Wyman. Originally from Russia, Alina was raised with the intention of becoming a housewife. However, she had different aspirations and gave herself the means to make them happen. In this inspiring episode, she shares her advice to get you where you want to be. You will hear about her move from Graduate to Associate Partner as well as tips to raise your profile and get that promotion. 

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Show notes: 

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Reading recommendation: Unapologetically Ambitious by Shellye Archambeau 

Podcast on salary negotiation: Women in Data - Ep.33 Wies Bratby - Negotiate your worth 

 

Ep.40 Holly Smith - Back to the office

This week, Karen is joined by Holly Smith, Senior Solutions Consultant at Databricks. They share their respective experience working from home and how they feel about going back to the office. On top of that, you will find tips to help you make the return to the office work for you. From managing your time and reviewing your priorities, to reinventing your commute and defining how you will use your time in the office, this conversation will hopefully help you shape your post lockdown routine. 

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Reading recommendations: 

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Atomic habits by James Clear 

Decisive how to make better choices in life and work by Chip Heath and Dan Heath 

Ep.39 Susanna Moan – The Chief Data Officer explained

This week, Karen is joined by Susie Moan, Chief Data Officer at comparethemarket.com. In this episode, Susie explains the role and responsibilities of a CDO and touches on the skills and experience needed for the role. She also talks about the importance of data literacy outside of data teams and how appointing a CDO was key to instigating data led change at comparethemarket.com. Lastly, as a mum of 4, Susie shares her personal tips to become a leader while also taking care of your family and your wellbeing.  

 

Enjoy!

Ep.38 Gráinne Gilmore – Telling stories with data

This week, Karen is joined by Gráinne Gilmore, Head of Research at Zoopla to talk about data storytelling. Gráinne tells data powered stories of the real estate market on a daily basis, and in this episode, she shares her tips to deliver impactful and digestible presentations. She outlines how her career started in journalism before moving into research, and she also shares the perspective of another member of Zoopla's Research & Insight team who comes from a more technical data background.

 

Enjoy!